Inn Serendipity Bed & Breakfast
Since this document wasfirst written prior to opening Inn Serendipity in 1998, the books RuralRenaissance, ECOpreneuring and Edible Earth best capture in greater detail thecurrent scope of the operations and numerous practices and technologiesemployed by the enterprise. In noyear was there ever a revenue target. The operations expand and contract based upon revenues in any given yearand the focus has remained on the concept of a Return on the Environment (ROE),not merely a return on investment (ROI). This simple business plan has been occasionally updated, but serves, tothis day, and as a simple and concise guide directing the course of InnSerendipity for its owners, Lisa Kivirist and John Ivanko.
Toprovide a relaxing, peaceful, nature and farm-oriented Inn experience amidstthe countryside and community of Monroe, Wisconsin.
InnSERENDIPITY¨ is a two room bed& breakfast nestled in the quaint countryside of Green County,Wisconsin. The Inn is modified andenhanced by the use of appropriate sustainable technologies, alternativedesigns and refitted internal structures. Unique in all of the United States if not the world, the Inn aspires tobe a nearly self-sufficient guest house featuring organic foods, renewableenergy and water conservation measures. In the words of Stanley Selengut, Ecotourism lodge developer: "Youoffer the visitors a learning experience [through these sustainableenhancements] rather than an escape into fantasy and excess [of four-starresorts]."
Thenearby recreational activities and heritage sites include biking theMonroe-Mineral Point 47 mile Rails-To-Trails trail, Badger State Trail, SugarRiver State Trail, hiking/fishing at the Cadiz Springs State Park, exploringhistoric downtown Monroe, touring area cheese factories or breweries, canoeing on nearby rivers, and connecting with various local farmersÕ markets and artisanal food producers.
InnSerendipity seeks to offer quietude amongst the backdrop of nature'smagnificence; reflective immersionin the volumes of various books on topics ranging from homeschooling torenewable energy; and sharing a global presence and offering a glimpse of whatliving in the 3rd Millennium may look like, today, completelypowered by renewable energy and thriving in a mostly local/regional economy.
Applied SustainableTechnologies or Renewable Energy Systems:
On or near property:
¥ Organic"permaculture" three-field organic garden using French-style raisedbeds.
¥ Small organic orchard(apple)
¥ Guest library includingreference books and magazines on subjects pertaining to sustainabletechnologies, ecotourism, permaculture, green business creation, self-development,creativity, photography and peace; featuring innkeeper-authorÕs books: RuralRenaissance, ECOpreneuring, Edible Earth, The Least Imperfect Path, LlewellynÕsGreen Guide and John IvankoÕs six childrenÕs multicultural photobooks.
¥ "Rohde Woods"includes nature trail, tree swing, horseshoe area.
¥ ÒCantinaÓ for openhouse events or picnics on site.
¥Custom harvested, organic, seasonal and fresh fruits, vegetables, herbs andflowers for guests as well as sold locally to area restaurants or direct orderthrough Localdirt.com.
¥Hand-made customized pottery coffee/tea mugs from Elk Falls Pottery.
¥Coffee, tea, cocoa from Equal Exchange
¥Credit cards, checks or cash accepted.
¥Photography and Inn SERENDIPITYÕs Edible Earth cookbook available for sale, aswell as other books authored by Lisa Kivirist and John Ivanko.
¥In addition to professional association memberships, the Inn supports variousconservation and ecology organizations/associations such as Renewing theCountryside/Green Routes, Sierra Club, Travel Green Wisconsin, MidwestRenewable Energy Association, Green America, EcoSector.com, The InternationalEcotourism Society, Trees for the Future, and other organizations that share ina common vision for a more sustainable and just tomorrow.
Order your copy of ECOpreneuring today at a 22% discount off list price
and get it signed by the authors (a PDF file order form).
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W7843 County P
Browntown WI 53522