HOW TO GROW YOUR OWN GREEN BUSINESS FROM THE GROUND UP.

From "mom-preneurs" to Boomers launching the dream business they always wanted, there are more people today yearning for a soul-nourishing business that celebrates our human spirit and potential than there are interviewing for a job. Small, sustainable and place-based businesses and the ecopreneurs who run them are becoming the very foundation of the emerging new green economy of the 21st Century. Increasingly, launching either for-profit or non-profit businesses are seen as the means to create a more sustainable and socially just tomorrow.

ECOpreneuring provides an in-depth exploration of:

• Hot business trends and the restorative opportunities in a living economy
• Ways to cultivate your core passions and sense of purpose to craft your Earth Mission
• Eco-business basics and the triple bottom line
• Money matters, including funding your business and personal finance issues never taught in business school
• Marketing in the green economy with 7-Ps, not just 5-Ps
• How technology, information and the new global commons can transform your business model

This accessible and inspiring guide includes Ecopreneur Profiles featuring businesses in both the non-profit and for-profit sectors of the green economy. ECOpreneuring is for any one of the many emerging businesses and enterprises thriving in a restorative economy: renewable energy generation, ecological restoration, pollution mitigation, sustainable food and fiber production, fair trade models, healthcare for a rapidly aging population, ecotourism, caring for communities in need, natural building, green design and greentech.

ECOpreneuring demonstrates how we can earn our daily bread on a local or regional level while saving money, strengthening the economy and helping restore the planet to ecological health and social stability.



ECOpreneuring Accolades:


• Gold Medalist, Entrepreneurship category Axiom Business Book Awards 2009 from the Independent Publisher and the Jenkins Group

• Finalist, Business and Economics category Book of the Year Award 2008 from ForeWord Magazine

• Finalist, National Best Books 2008 Awards, Entrepreneurship & Small Business from USA Book News

• National Dialogue on Entrepreneurship's 2008 Book Recommendations for the Holidays from the Public Forum Institute, with funding from the Kauffman Foundation of Kansas City

Watch the "BETTER, not bigger" video short on YouTube, inspired by ECOpreneuring.




BUY THE BOOK Order your copy of ECOpreneuring today at a 22% discount off list price and get it signed by the authors (a PDF file order form).

Foreword | Introduction | Table of Contents | Advance Praise About the Authors | Speaking | Media Room | ECOpreneuring Homepage

ECOpreneuring W7843 County P Browntown WI 53522 E-mail: info@innserendipity.com www.ecopreneuring.biz