A nation of 9-5-ers is giving way to a spirited movement of innovators, searching for ways to make a life filled with purpose and meaning, instead of simply earning a living. And they're thriving in the place-based "honey bee economy" that restores, preserves and conserves the planet. In a workforce where job security, a pension and affordable healthcare are a thing of the past, social trends are moving toward greater self-reliance, relocalization and sustainability.

ECOpreneuring is a fresh and dynamic approach to entrepreneurial thinking, blending passion for the planet with small business pragmatics and smashing the stereotype that "doing good" and "running a business" can't go hand in hand.

Part small business manifesto, part personal finance primer, ECOpreneuring is essential reading for small business owners, prospective entrepreneurs, social entrepreneurs starting non-profit organizations and anyone who dreams of a livelihood based on independence, creativity, passion and a commitment to green practices and sustainability.

Book Specs
Paperback: 224 pages
Width: 6 Inches x Height: 9 Inches
BISAC: BUSINESS & ECONOMICS / Entrepreneurship
Publisher: New Society Publishers
ISBN: 9780865716124
Pub. Date: Energy Independence Day, July 4, 2008

About the Authors
Lisa Kivirist and John Ivanko are innkeepers of the award-winning Inn Serendipity Bed & Breakfast, completely powered by renewable energy. This husband-and-wife duo are national speakers, marketing consultants and co-authors of Rural Renaissance and Edible Earth. They regularly contribute to projects for the non-profit organization, Renewing the Countryside, providing success stories and practical resources for rural entrepreneurs and farmers. Kivirist is also a distinguished W.K Kellogg Foundation Food and Society Fellow and Ivanko is the co-author and photographer for numerous multicultural children's books for the Global Fund for Children, including the award-winning Be My Neighbor and To Be a Kid. They share their organic farm in Browntown, Wisconsin with their son, a thriving colony of honey bees, and millions of ladybugs.

BUY THE BOOK Order your copy of ECOpreneuring today at a 22% discount off list price and get it signed by the authors (a PDF file order form).

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ECOpreneuring P.O. Box 811 Monroe WI 53566 E-mail: info@innserendipity.com www.ecopreneuring.biz