Simple Abundance Farm based at Inn Serendipity in 2002
From the Cooperative Enterprise Program between Inn Serendipity and Michael Fields Agricultural Institute

Based at Inn Serendipity, Simple Abundance Farm is the upstart creation of grower and owner Janet House and is made possible through a unique collaboration between Inn Serendipity and the Michael Fields Agricultural Institute (MFAI) which established the Cooperative Enterprise Program. Merging resources and skills from both organizations, the Cooperative Enterprise Program provides young people enthusiastic about running a sustainable farming business an opportunity to transform their ideas into real operations. The Cooperative Enterprise Program provides a "second-year" training opportunity for an entrepreneurial intern who has completed MFAI's 8-month organic and biodynamic intensive gardening internship.

Created in 2002, Simple Abundance Farm is a diversified organic flower and vegetable farming operation focusing on cut-flower production for its main cash crop and raising bees for pollination and honey. Crops are grown without the use of chemical pesticides, herbicides or fertilizers on raised beds and in rows using hand tools and a rototiller with emphasis on minimal mechanical tillage.

Simple Abundance Farm offers fresh-cut flowers bouquets to subscribers, at farmers' markets and some wholesale accounts. Dried flowers and honey are sold primarily at market and for wholesale. Marketing areas include Monroe, Beloit and Madison in Wisconsin, and Galena, Freeport and Rockford in Illinois. A subscription or "share" is an up-front payment made to Simple Abundance Farm which covers a bouquet of flowers delivered to specified drop-off points each week for the entire growing season. Simple Abundance Farm follows the 2000 and 2001 growing seasons where operations were owned and managed by Morning Star Garden.